Fleishman-Hillard Sustainability

Sustainability. At Fleishman-Hillard, we know it’s much more than a PR strategy or a marketing campaign.

First and foremost, it’s an essential business strategy – one that can advance a company’s long-term success, while helping to ensure that future generations can meet their needs as well.

Sustainability isn’t just about social responsibility. It’s about competitive advantage — about aligning your business with your stakeholders’ financial, environmental and social expectations, and achieving winning results along the way. And, now and in the years to come, it’s a chance to build deeper relationships with those who matter most to you: Your customers. Your employees. Your investors. Your communities.

Every company has a sustainability story – and people who want to hear it. We can help you tell your story. More importantly, we can help you step back and make your story better – and, in the process, make your business stronger.

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What’s in a name?

Ask 10 people to define “sustainability” or “corporate social responsibility” – or better yet, distinguish between the two – and you’re likely to get 10 different answers. Here’s how we see it, borrowing from some well-accepted definitions:

“Sustainability” is…

“Meeting the needs of the present generation without compromising the ability of future generations to meet their needs.” – Brundtland Commission, 1987.

“Corporate social responsibility” is…

“CSR is the deliberate inclusion of public interest into corporate decision-making.” – Wikipedia

“CSR is not a marketing or branding strategy – it’s a business and operational strategy, and an important way to manage business.” – Paul Argenti, chief advisor to Fleishman-Hillard affiliate CCW (Communications Consulting Worldwide)

Both sustainability and CSR can be measured by the “triple bottom line”…

An accounting and reporting framework that measures an organization’s progress along three lines: “economic prosperity, environmental quality and social justice.” – John Elkington, founder of SustainAbility and author of “Cannibals With Forks”