The United States: Post-Copenhagen IT

COP15 has come and gone… leaving behind a bad taste for some and a grain of hope for the others.  But no matter which of those two groups you belong to, outside of your window the movement toward more sustainable world continues.

The Information Technology is only one area of industry that is in full focus right now in the US. Just recently, the government and private sectors announced a $115 million dollars investment into 14 IT projects that would work on improvement of energy efficiency in the following areas:

  • IT equipment
  • Software
  • Power supply chain and cooling

IT equipment and software projects will focus on servers and networking devices and how they can be optimized in order to be more energy efficient. Power supply chain projects will look at how to “minimize power loss and heat generation that occurs in server-based IT systems.” The cooling projects will focus on improvement of cooling equipment in order to use less energy.

From $115 million claimed, $47 million is coming from the U.S. Department of Energy. The following is a breakdown of how the funds will be distributed among IT companies based on their areas of specialty:

Funding for IT equipment and software projects will go to:

Funding for power supply chain projects will go to:

Funding for cooling projects will go to:

So if you, like so many, feel that the Copenhagen summit took away our last hope for change – think again. The only reason we didn’t reach the new treaty is because the countries couldn’t agree on the financial and legislative commitment toward each other at this time. But, that doesn’t mean that the commitments don’t exist on the national level, as we can see with the US – they just need to be re-thought and re-engineered in order to fit into the international level, as well. Once countries are clear on what they can do inside their own borders, they will become clearer on what they can offer between international borders, as well.

So, let’s just keep going.

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January 14th, 2010 by Korina Bogdanovic | 1 Comment

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One Comment so far ↓

  • Wiktor Szostalo

    We should obviously remain optimistic, Rome wasn’t built in a day and wasn’t even really destroyed in a day… Any effort that decreases emissions of greenhouse gasses is important and of all people, the US has to start to lead by example in being the good guys without waiting for the Chinas of the world, it was the gas-guzzling bad guy for much too long.
    But entertaining a consistent boycott of goods produced in countries that don’t want to sign the strict climate protocols should be on the table as well.
    Now, one other thing: getting paid for doing good is great, but of course even more commendable is what I have seen in Copenhagen: people living the green life: not owning cars, riding bicycles all year round, wearing an extra sweater instead of turning up their thermostat, cutting down on meat and befriending people who do the same… Now the peer pressure and a fear of exclusion may be a great motivator starting as early as in grade school.
    And yes, boycotting the bad guys, well, it has worked with Walmart, it will work with GM and China, sooner than we believe.

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This blog is written by employees of Fleishman-Hillard International Communications. The views expressed here represent the individual opinions of members of Fleishman-Hillard Sustainability, and do not necessarily represent the views of the company or its clients.

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