What We Do

Fleishman-Hillard Sustainability has helped clients large and small – from blue-chip global brands to local non-profit organizations – develop and communicate meaningful sustainability initiatives.

Among other things, our practice:

Helps organizations understand the risks and opportunities posed by growing environmental concerns;
Places sustainability in context, advocating for policies and practices that benefit the environment and the bottom line;
Provides an internal coordination framework that empowers sustainability champions to drive change and overcome obstacles to success;
Identifies and builds the stakeholder relationships needed for success;
Communicates the client’s sustainability story to key audiences.

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What’s in a name?

Ask 10 people to define “sustainability” or “corporate social responsibility” – or better yet, distinguish between the two – and you’re likely to get 10 different answers. Here’s how we see it, borrowing from some well-accepted definitions:

“Sustainability” is…

“Meeting the needs of the present generation without compromising the ability of future generations to meet their needs.” – Brundtland Commission, 1987.

“Corporate social responsibility” is…

“CSR is the deliberate inclusion of public interest into corporate decision-making.” – Wikipedia

“CSR is not a marketing or branding strategy – it’s a business and operational strategy, and an important way to manage business.” – Paul Argenti, chief advisor to Fleishman-Hillard affiliate CCW (Communications Consulting Worldwide)

Both sustainability and CSR can be measured by the “triple bottom line”…

An accounting and reporting framework that measures an organization’s progress along three lines: “economic prosperity, environmental quality and social justice.” – John Elkington, founder of SustainAbility and author of “Cannibals With Forks”