Areas of Expertise

Fleishman-Hillard Sustainability is a team of more than 150 counselors worldwide who are committed to advancing sustainable business practices. We have experience and expertise across a wide range of sustainability issues and know how to develop and communicate sustainable opportunities on behalf of our clients. Our experience includes:

Capital markets
Climate change initiatives
Corporate communications
Digital communications
Energy efficiency
Environmental management
European and U.S. carbon policy regulation
Finance
Forest, ocean, transportation, food processing, pulp and paper, and agriculture industries
Industrial manufacturing and systems operations
NGO relations
Product lifecycle management
Renewable energy
Supply chain management
Sustainable communities
Sustainable food production, marketing and distribution
Sustainable retailing

We’re also committed to ensuring that Fleishman-Hillard “walks the talk” when it comes to sustainable operations. We are actively engaging our colleagues across our network to help meet our own sustainability goals – including worldwide efforts to reduce our CO2 emissions – while educating them on the value of good environmental stewardship.

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What’s in a name?

Ask 10 people to define “sustainability” or “corporate social responsibility” – or better yet, distinguish between the two – and you’re likely to get 10 different answers. Here’s how we see it, borrowing from some well-accepted definitions:

“Sustainability” is…

“Meeting the needs of the present generation without compromising the ability of future generations to meet their needs.” – Brundtland Commission, 1987.

“Corporate social responsibility” is…

“CSR is the deliberate inclusion of public interest into corporate decision-making.” – Wikipedia

“CSR is not a marketing or branding strategy – it’s a business and operational strategy, and an important way to manage business.” – Paul Argenti, chief advisor to Fleishman-Hillard affiliate CCW (Communications Consulting Worldwide)

Both sustainability and CSR can be measured by the “triple bottom line”…

An accounting and reporting framework that measures an organization’s progress along three lines: “economic prosperity, environmental quality and social justice.” – John Elkington, founder of SustainAbility and author of “Cannibals With Forks”